Friday, August 23, 2013

A Disciplined Answer to the Question, "What is it that people give each other?"

Sociology: Consumerism and Advertising
Like the advent of a razor with five blades (or even the introduction of the single-blade razor for cosmetic hair-removal), we incite the other to question her wants and needs.  We aggravate and agitate.  We push, we pull.  We pitch contrast and cast lines of light into each other’s mysteries. We offer the sparkling promise of potential.  We are the one you didn’t know you wanted.  We are the thing you hardly dared dream.  We are the solution to a problem you didn’t know you had, but we are also problematic, and there will be a price.  You will be uncomfortable with the questions and doubts this union inspires.  But in the end, you will know the difference between a lemon and a real bargain, and you will know better where you begin and end.